Fletcher Construction — Protect


Environment, Health & Safety...

...are three vital components within the great company of Fletcher Construction. No job big or small, these factors revolve around every project.

I was given the opportunity to develop a new brand called 'Protect' which had to promote these three core factors. I looked into human interaction, construction, the design style of Fletcher Construction logo, and the definition behind their green gradient, I created this logo shown above.

The arches top and bottom are a symbol of protection. Using three shades of green which represented each factor and merging together within the brand not only showed the meaning but tied in with the Fletcher Construction logo.