the qubic store
The qubic store...
...located in Auckland, New Zealand is an avantgarde fashion store that aims to inspire and excite consumers in ways similar to leading retail icons such as Dover Street Market, Colette and United Arrows.
Last year Qubic embraced the ‘recycle and reuse’ philosophy, fitting out its store with a range of everyday items and materials used in engaging new ways. In addition to also provide the store with a unique and quirky look, this approach subtly reminds consumers that even the simple things seen in a fresh way can be objects of delight. It is this theme that has inspired the development of a range of packaging, specificaly intended to promote Qubics innovative brand identity.